A new fashion PARADIGM being experienced by designers, businesses and consumers is one by which clothes are treasured and valued for a variety of reasons other than a traditional economical 'brand' and the buy-today, throw-away-tomorrow fashion business model.
The slow fashion CONSUMER enjoys clothes with individual stories which use upcycled fabrics.
Vintage fashion fairs are enjoying a wave of popularity as consumers look for more original garments which offer a higher emotional value than the current season’s clothes.
These days there is a proliferation of cast away clothes, a wasteful situation caused by fast fashion trends and cheapness of garments. Charity shops are brimming with last season’s clothes. Textile recycling and disposing companies are selling old clothes to Africa, impacting indigenous economies by reducing artisan production.
The constant waste of materials, with their associated production costs, is both an environmental and health dilemma. If you value the raw materials, textiles of ecological origins, you may value your garment more highly, and wear it for many years with a focus more on your clothes being timeless.